Yes, it matters.

​

What you write is just as important as how you write it. You want to connect your readers to your message. Things like word choice and inconsistencies will call attention away from your message and create questions about your professionalism and competence. Simply put, your writing should never be a distraction from your message.

​

Even editors need editors.

 

You are your own worst enemy when it comes to editing your own work. The problem is that our eyes make up the difference between what we think we see and what we want to see -- they tend to read words and complete thoughts that aren't written. A fresh set of eyes will help you spot the errors and refine your work to be exactly what you intend it to be.

​

What do you need?

 

Copywriting encompasses your core message, and effective copywriting is more than just the words on the page. The message on all levels is value-driven and contains targeted content using unique insight into the audience's frame of mind. ​It reflects your values and creates a lasting impact on your reader, driving them to engage in your call to action.

​

Copyediting is a comprehensive edit addressing clarity, consistency, basic structure, spelling, grammar, and accuracy. Heavy copyediting considers writing style, including voice, tone, and word usage for your target audience. Copyediting ensures that everything is cohesive and complete.

​

Proofreading is the final review that corrects any glaring errors in the final draft of a document. A lighter editing hand is taken for things like spelling, grammar, and general layout consistency. Proofreading ensures that everything is ready to go for publication.